Universities and schools have traditionally utilized the power of reputation, word of mouth and strong professional networks in order to attract new students. However, increased student mobility and globalization of education has changed the nature of student recruitment, meaning traditional methods are no longer sufficient on their own.
To truly compete in a global world, institutions must now incorporate digital activity as a standard part of their marketing and recruitment strategy. For a university wanting to truly go global, having an online presence is essential.
Creating a strong online presence that is visible on an international scale can be challenging, especially when many educators face increasing budget and funding pressures restricting their potential to effectively market their programs.
Whether you wish to promote your courses and programs on a local, regional, or international basis, Keystone offers a variety of solutions designed to make global online promotion easy.
Today’s student spends a significant proportion of their day consuming digital media, whether surfing the internet on a mobile device or computer. As a result, the internet and online search has become a powerful tool used by potential students seeking and researching study options (as well as for their parents).
In order to successfully reach these students, digital marketing has now become vital for universities during the marketing and recruitment process. Educators must incorporate digital marketing into their marketing budget and ensure students can find their programs online, or risk being missed by the student entirely.
Keystone Academic Solutions provides marketing services that are designed to make your programs visible to students from wherever they are located in the world, and accessible no matter what language the student is using. With optimization in 46+ languages across global search engines, Keystone will connect your institution directly to students.
At Keystone, our mission is to empower schools of all sizes and budgets to reach their desired marketing and recruitment goals.
Whether you want to reach more students, hit a specific target market, or increase efficiency by automating your marketing efforts, Keystone is ready for the challenge!