Higher Education Marketing Automation and CRM

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技術の進歩と、デジタルコミュニケーションへの移行は、高等教育に大きな影響を与えました。 他の部門と同様に、高等教育や学術界もオンラインへの対応を余儀なくされています。 デジタル化は、高等教育機関に機会の多様化をもたらしました。オンラインマーケティングは世界中の学生を集める可能性を秘め、通信技術の進歩は一人一人の学生とやり取りすることを可能にし、情報の蓄積によって学生と学校のマッチングが今まで以上にしやすくなりました。

Of course, digitization comes with its own unique challenges, and for higher education institutions, the most crucial adaptation has been in customer relationship management (CRM). Despite numerous technological innovations within the higher education sector, academic studies remain a thoroughly individual experience and modern students expect to develop a unique relationship with their school. The success of an institution is entirely dependent on the success of its students, and successful students require personal attention and direct communication. But schools also need to increase enrollment and more students mean more relationships to manage.

Higher education CRM systems are not a new development within the academic management sector. Solutions like those offered by Microsoft Dynamics and Salesforce help schools manage their institutional relationship with students. CRM plays a vital role in maintaining the reputation and effectiveness of an institution, and there are numerous technology solutions providers that offer CRM systems that are custom-designed for the needs of higher education. But CRM systems are only useful when they produce usable results and Keystone Academic Solutions provides all of the necessary tools to optimize your CRM efforts.

Keystone’s tailor-made student recruitment and management systems operate in tangent with all the leading CRM systems on the market. Whether you have employed Ellucian, Hobsons, Microsoft Dynamics, or Salesforce for your CRM operations, Keystone has a complementary service that will integrate seamlessly with your existing solutions. Additionally, our management systems anticipate changes in student markets and allow you to react with or without an updated CRM solution.

Keystone has been leading the way in student recruitment and marketing for more than a decade. Our system is easy to operate and offers intuitive approaches that work with systems like Hobsons or Ellucian without any hassle. Keystone has completed hundreds of successful integrations that allow schools and universities to maximize the potential of their marketing and CRM efforts. And our multilingual, geo-optimized search results feed directly into the systems you already use, meaning that with Keystone assisting your CRM solutions, your student recruitment, marketing, and management needs are eliminated before they even appear.


The shift towards digital media means that more schools and institutions are relying on software and IT for their recruitment and admissions needs

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You need the right student enquiry management system to change enquiries into successful enrollments

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Maximize the potential of your marketing strategies and transform potential enquiries into successful enrollments.

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